Dirección de marketing Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: México D.F. Pearson Educación 2012Edition: 14ª edDescription: xxii, [680] páginas il. color 27 cmISBN:- 9786073212458
- 6073212453
- Mercadeo -- Administración
- Mercadeo -- Análisis
- Investigacion de mercado
- Segmentación del mercado
- Mercadeo
- Mercadeo -- administracion
- Planificacion estrategica
- Satisfaccion del consumidor
- Market segmentation
- Logistica empresarial
- Promocion de ventas
- Database marketing
- Ventas personnel
- Logistica empresarial
- Satisfaccion del consumidor
- Database marketing
- Market segmentation
- Mercadeo -- administracion
- Ventas personnel
- Promocion de ventas
- Planificacion estrategica
- 650
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libro | CRAI UNEMI | 380.1 (Browse shelf(Opens below)) | Available | Hilera: MARKETING 6 | Percha: Bibliografía | 36317 | ||
Libro | CRAI UNEMI | 380.1 (Browse shelf(Opens below)) | Available | Hilera: MARKETING 6 | Percha: Bibliografía | 36319 |
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