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Los 80 conceptos esenciales de marketing

Kotler, Philip.

Los 80 conceptos esenciales de marketing de la A a la Z Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. - Madrid México Pearson Educación ©2003. - 445 p

Traducción de: Marketing insights from A to Z: 80 concepts every manager needs to know.

ISBN: 8420540110 9788420540115

Subjects--Topical Terms:
Mercadotécnia
Mercadeo

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