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Le marketing stratégique

Lambin, Jean-Jacques

Le marketing stratégique une perspective européenne Jean-Jacques Lambin. - 3e éd., 2e tirage. - Paris Ediscience international 1996, ©1994. - xxii, 578 páginas ilustraciones 25 cm

Notes bibliogr. Index.

ISBN: 2840741032 9782840741039

Subjects--Topical Terms:
Mercadeo

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