TY  - BOOK
AU  - Pindyck,Robert S.
AU  - Rubinfeld,Daniel L.
TI  - Microeconomics
T2  - Prentice-Hall series in economics
SN  - 0130165832
U1  - 338.5 21
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Microeconomía
KW  - Micro-économie
KW  - fast
KW  - gtt
N1  - Multi-media teaching aids available to supplement the text; Includes bibliographical references and index; Part 1; Introduction: Markets and Prices; 1 --; 1.1; The Themes of Microeconomics; 4 --; 1.2; What Is a Market?; 7 --; 1.3; Real versus Nominal Prices; 11 --; 2; The Basics of Supply and Demand; 19 --; 2.2; The Market Mechanism; 23 --; 2.3; Changes in Market Equilibrium; 24 --; 2.4; Elasticities of Supply and Demand; 30 --; 2.5; Short-Run versus Long-Run Elasticities; 35 --; 2.6; Understanding and Predicting the Effects of Changing Market Conditions; 44 --; 2.7; Effects of Government Intervention -- Price Controls; 53 --; Part 2; Producers, Consumers, and Competitive Markets; 59 --; 3; Consumer Behavior; 61 --; 3.1; Consumer Preferences; 62 --; 3.2; Budget Constraints; 75 --; 3.3; Consumer Choice; 79 --; 3.4; Revealed Preference; 86 --; 3.5; Marginal Utility and Consumer Choice; 89 --; 3.6; Cost-of-Living Indexes; 92 --; 4; Individual and Market Demand; 101 --; 4.1; Individual Demand; 102 --; 4.2; Income and Substitution Effects; 110 --; 4.3; Market Demand; 116 --; 4.4; Consumer Surplus; 123 --; 4.5; Network Externalities; 127 --; 4.6; Empirical Estimation of Demand; 131 --; Appendix to Chapter 4: Demand Theory -- A Mathematical Treatment; 139 --; 5; Choice Under Uncertainty; 149 --; 5.1; Describing Risk; 150 --; 5.2; Preferences Toward Risk; 155 --; 5.3; Reducing Risk; 161 --; 5.4; The Demand for Risky Assets; 166 --; 6; Production; 177 --; 6.1; The Technology of Production; 178 --; 6.2; Isoquants; 179 --; 6.3; Production with One Variable Input (Labor); 181 --; 6.4; Production with Two Variable Inputs; 191 --; 6.5; Returns to Scale; 197 --; 7; The Cost of Production; 203 --; 7.1; Measuring Cost: Which Costs Matter?; 203 --; 7.2; Cost in the Short Run; 208 --; 7.3; Cost in the Long Run; 215 --; 7.4; Long-Run versus Short-Run Cost Curves; 224 --; 7.5; Production with Two Outputs -- Economies of Scope; 229 --; 7.6; Dynamic Changes in Costs -- The Learning Curve; 232 --; 7.7; Estimating and Predicting Cost; 237 --; Appendix to Chapter 7: Production and Cost Theory -- A Mathematical Treatment; 246 --; 8; Profit Maximization and Competitive Supply; 251 --; 8.1; Perfectly Competitive Markets; 252 --; 8.2; Profit Maximization; 254 --; 8.3; Marginal Revenue, Marginal Cost, and Profit Maximization; 255 --; 8.4; Choosing Output in the Short Run; 258 --; 8.5; The Competitive Firm's Short-Run Supply Curve; 263 --; 8.6; The Short-Run Market Supply Curve; 266 --; 8.7; Choosing Output in the Long Run; 271 --; 8.8; The Industry's Long-Run Supply Curve; 277 --; 9; The Analysis of Competitive Markets; 287 --; 9.1; Evaluating the Gains and Losses from Government Policies -- Consumer and Producer Surplus; 288 --; 9.2; The Efficiency of a Competitive Market; 294 --; 9.3; Minimum Prices; 298 --; 9.4; Price Supports and Production Quotas; 302 --; 9.5; Import Quotas and Tariffs; 309 --; 9.6; The Impact of a Tax or Subsidy; 313 --; Part 3; Market Structure and Competitive Strategy; 325 --; 10; Market Power: Monopoly and Monopsony; 327 --; 10.1; Monopoly; 328 --; 10.2; Monopoly Power; 339 --; 10.3; Sources of Monopoly Power; 345 --; 10.4; The Social Costs of Monopoly Power; 347 --; 10.5; Monopsony; 352 --; 10.6; Monopsony Power; 355 --; 10.7; Limiting Market Power: The Antitrust Laws; 359 --; 11; Pricing with Market Power; 369 --; 11.1; Capturing Consumer Surplus; 370 --; 11.2; Price Discrimination; 371 --; 11.3; Intertemporal Price Discrimination and Peak-Load Pricing; 382 --; 11.4; The Two-Part Tariff; 385 --; 11.5; Bundling; 392 --; 11.6; Advertising; 403 --; Appendix to Chapter 11: Transfer Pricing in the Integrated Firm; 413 --; 12; Monopolistic Competition and Oligopoly; 423 --; 12.1; Monopolistic Competition; 424 --; 12.2; Oligopoly; 429 --; 12.3; Price Competition; 437 --; 12.4; Competition versus Collusion: The Prisoners' Dilemma; 442 --; 12.5; Implications of the Prisoners' Dilemma for Oligopolistic Pricing; 445 --; 12.6; Cartels; 451 --; 13; Game Theory and Competitive Strategy; 461 --; 13.1; Gaming and Strategic Decisions; 461 --; 13.2; Dominant Strategies; 464 --; 13.3; The Nash Equilibrium Revisited; 466 --; 13.4; Repeated Games; 472 --; 13.5; Sequential Games; 476 --; 13.6; Threats, Commitments, and Credibility; 479 --; 13.7; Entry Deterrence; 483 --; 13.8; Bargaining Strategy; 489 --; 13.9; Auctions; 491 --; 14; Markets for Factor Inputs; 501 --; 14.1; Competitive Factor Markets; 501 --; 14.2; Equilibrium in a Competitive Factor Market; 514 --; 14.3; Factor Markets with Monopsony Power; 518 --; 14.4; Factor Markets with Monopoly Power; 523 --; 15; Investment, Time, and Capital Markets; 533 --; 15.1; Stocks versus Flows; 534 --; 15.2; Present Discounted Value; 534 --; 15.3; The Value of a Bond; 538 --; 15.4; The Net Present Value Criterion for Capital Investment Decisions; 542 --; 15.5; Adjustments for Risk; 545 --; 15.6; Investment Decisions by Consumers; 549 --; 15.7; Intertemporal Production Decisions -- Depletable Resources; 551 --; 15.8; How Are Interest Rates Determined?; 555 --; Part 4; Information, Market Failure, and the Role of Government; 561 --; 16; General Equilibrium and Economic Efficiency; 563 --; 16.1; General Equilibrium Analysis; 563 --; 16.2; Efficiency in Exchange; 567 --; 16.3; Equity and Efficiency; 575 --; 16.4; Efficiency in Production; 578 --; 16.5; The Gains from Free Trade; 585 --; 16.6; An Overview -- The Efficiency of Competitive Markets; 590 --; 16.7; Why Markets Fail; 591 --; 17; Markets with Asymmetric Information; 595 --; 17.1; Quality Uncertainty and the Market for Lemons; 596 --; 17.2; Market Signaling; 601 --; 17.3; Moral Hazard; 606 --; 17.4; The Principal-Agent Problem; 609 --; 17.5; Managerial Incentives in an Integrated Firm; 613 --; 17.6; Asymmetric Information in Labor Markets: Efficiency Wage Theory; 616 --; 18; Externalities and Public Goods; 621 --; 18.1; Externalities; 621 --; 18.2; Ways of Correcting Market Failure; 625 --; 18.3; Externalities and Property Rights; 638 --; 18.4; Common Property Resources; 642 --; 18.5; Public Goods; 644 --; 18.6; Private Preferences for Public Goods; 649 --; Appendix; The Basics of Regression; 655 --; Example 1.1; Markets for Prescription Drugs; 10 --; Example 1.2; The Price of Eggs and the Price of a College Education; 12 --; Example 1.3; The Minimum Wage; 13 --; Example 2.1; The Price of Eggs and the Price of a College Education Revisited; 26 --; Example 2.2; Wage Inequality in the United States; 27 --; Example 2.3; The Long-Run Behavior of Natural Resource Prices; 28 --; Example 2.4; The Market for Wheat; 33 --; Example 2.5; The Demand for Gasoline and Automobiles; 39 --; Example 2.6; The Weather in Brazil and the Price of Coffee in New York; 41 --; Example 2.7; Declining Demand and the Behavior of Copper Prices; 47 --; Example 2.8; Upheaval in the World Oil Market; 49 --; Example 2.9; Price Controls and Natural Gas Shortages; 54 --; Example 3.1; Designing New Automobiles; 71 --; Example 3.3; Decision Making and Public Policy; 82 --; Example 3.4; A College Trust Fund; 85 --; Example 3.5; Revealed Preference for Recreation; 88 --; Example 3.6; Gasoline Rationing; 91 --; Example 3.7; The Bias in the CPI; 97 --; Example 4.1; Consumer Expenditures in the United States; 108 --; Example 4.2; The Effects of a Gasoline Tax; 114 --; Example 4.3; The Aggregate Demand for Wheat; 120 --; Example 4.4; The Demand for Housing; 122 --; Example 4.5; The Value of Clean Air; 125 --; Example 4.6; Network Externalities and the Demands for Computers and E-Mail; 130 --; Example 4.7; The Demand for Ready-to-Eat Cereal; 134 --; Example 5.1; Deterring Crime; 154 --; Example 5.2; Business Executives and the Choice of Risk; 160 --; Example 5.3; The Value of Title Insurance When Buying a House; 163 --; Example 5.4; The Value of Information in the Dairy Industry; 165 --; Example 5.5; Investing in the Stock Market; 173 --; Example 6.1; Malthus and the Food Crisis; 187 --; Example 6.2; Labor Productivity and the Standard of Living; 189 --; Example 6.3; A Production Function for Wheat; 196;  --; Example 6.4; Returns to Scale in the Carpet Industry; 199 --; Example 7.1; Choosing the Location for a New Law School Building; 205 --; Example 7.2; Sunk, Fixed, and Variable Costs: Computers, Software, and Pizzas; 207 --; Example 7.3; The Short-Run Cost of Aluminum Smelting; 213 --; Example 7.4; The Effect of Effluent Fees on Input Choices; 220 --; Example 7.5; Economies of Scope in the Trucking Industry; 232 --; Example 7.6; The Learning Curve in Practice; 236 --; Example 7.7; Cost Functions for Electric Power; 240 --; Example 7.8; A Cost Function for the Savings and Loan Industry; 241 --; Example 8.1; The Short-Run Output Decision of an Aluminum Smelting Plant; 260 --; Example 8.2; Some Cost Considerations for Managers; 261 --; Example 8.3; The Short-Run Production of Petroleum Products; 265 --; Example 8.4; The Short-Run World Supply of Copper; 268 --; Example 8.5; The Long-Run Supply of Housing; 282 --; Example 9.1; Price Controls and Natural Gas Shortages; 292 --; Example 9.2; The Market for Human Kidneys; 295 --; Example 9.3; Airline Regulation; 300 --; Example 9.4; Supporting the Price of Wheat; 306 --; Example 9.5; The Sugar Quota; 312 --; Example 9.6; A Tax on Gasoline; 318 --; Example 10.1; Astra-Merck Prices Prilosec; 334 --; Example 10.2; Markup Pricing: Supermarkets to Designer Jeans; 342 --; Example 10.3; The Pricing of Prerecorded Videocassettes; 343 --; Example 10.4; Monopsony Power in U.S. Manufacturing; 358 --; Example 10.5; A Phone Call About Prices; 362 --; Example 10.6; The United States versus Microsoft; 363 --; Example 11.1; The Economics of Coupons and Rebates; 379 --; Example 11.2; Airline Fares; 380 --; Example 11.3; How to Price a Best-Selling Novel; 384 --; Example 11.4; Polaroid Cameras; 389 --; Example 11.5; Pricing Cellular Phone Service; 390 --; Example 11.6; The Complete Dinner versus a la Carte: A Restaurant's Pricing Problem; 401 --; Example 11.7; Advertising in Practice; 406
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