TY  - BOOK
AU  - L. Hill, Charles W. 
TI  - International Business: : Competing in the Global Marketplace. 
SN  - 1265038546 
U1  - 382.06 21ª
PY  - 2023///.
CY  - New York: 
PB  - McGraw Hill, 
N1  - Esta edición internacional para estudiantes es para uso fuera de Estados Unidos; Part One:Introduction and Overview
Chapter 1: Globalization 

Part Two: National Differences
Chapter 2: National Differences in Political, Economic, and Legal Systems
Chapter 3: National Differences in Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability 

Part Three: The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: Government Policy and International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration 

Part Four: The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Chapter 12: The Global Capital Market 

Part Five: The Strategy and Structure of International Business
Chapter 13: The Strategy of International Business
Chapter 14: The Organization of International Business
Chapter 15: Entering Developed and Emerging Markets 

Part Six: International Business Functions
Chapter 16: Exporting, Importing, and Countertrade
Chapter 17: Global Production and Supply Chain Management
Chapter 18: Global Marketing and Business Analytics
Chapter 19: Global Human Resource Management
Chapter 20: Accounting and Finance in International Business 

Part Seven: Integrative Cases
How the iPhone Is Made: Apple’s Global Production System
Kenya: An African Lion
Poland: Eastern Europe’s Economic Miracle
N2  - International Business: Competing in the Global Marketplace de Charles WL Hill (Universidad de Washington), que marcó un hito en el mercado desde su introducción, establece el estándar y es la opción más probada para los negocios internacionales a nivel de pregrado y posgrado. La 14.ª edición ofrece una solución completa que es relevante (oportuna, integral), práctica (se centra en las aplicaciones de los conceptos), integrada (progresión integrada de los temas) y la más actualizada del mercado

ER  -