| 000 | 02796nam a22002657a 4500 | ||
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| 005 | 20241210130216.0 | ||
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| 020 | _a1265038546 | ||
| 040 |
_aUNEMI _bspa _erda |
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| 041 |
_aeng _heng |
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| 082 |
_221ª _a382.06 |
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| 090 |
_aTURISMO 11 _bLHIi |
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| 100 |
_aL. Hill, Charles W. _945615 |
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| 245 |
_aInternational Business: _bCompeting in the Global Marketplace. |
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| 250 | _a14ª | ||
| 264 |
_aNew York: _bMcGraw Hill, _c©2023. |
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| 300 |
_aXXVI, 704 p.: _bilustraciones, fotos, gráficos estadísticos, mapas a color, _c27,6 x 21,6 cm. |
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| 336 | _atxt | ||
| 337 | _an | ||
| 338 | _anc | ||
| 500 | _aEsta edición internacional para estudiantes es para uso fuera de Estados Unidos | ||
| 505 | _aPart One:Introduction and Overview Chapter 1: Globalization Part Two: National Differences Chapter 2: National Differences in Political, Economic, and Legal Systems Chapter 3: National Differences in Economic Development Chapter 4: Differences in Culture Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability Part Three: The Global Trade and Investment Environment Chapter 6: International Trade Theory Chapter 7: Government Policy and International Trade Chapter 8: Foreign Direct Investment Chapter 9: Regional Economic Integration Part Four: The Global Monetary System Chapter 10: The Foreign Exchange Market Chapter 11: The International Monetary System Chapter 12: The Global Capital Market Part Five: The Strategy and Structure of International Business Chapter 13: The Strategy of International Business Chapter 14: The Organization of International Business Chapter 15: Entering Developed and Emerging Markets Part Six: International Business Functions Chapter 16: Exporting, Importing, and Countertrade Chapter 17: Global Production and Supply Chain Management Chapter 18: Global Marketing and Business Analytics Chapter 19: Global Human Resource Management Chapter 20: Accounting and Finance in International Business Part Seven: Integrative Cases How the iPhone Is Made: Apple’s Global Production System Kenya: An African Lion Poland: Eastern Europe’s Economic Miracle | ||
| 520 | _aInternational Business: Competing in the Global Marketplace de Charles WL Hill (Universidad de Washington), que marcó un hito en el mercado desde su introducción, establece el estándar y es la opción más probada para los negocios internacionales a nivel de pregrado y posgrado. La 14.ª edición ofrece una solución completa que es relevante (oportuna, integral), práctica (se centra en las aplicaciones de los conceptos), integrada (progresión integrada de los temas) y la más actualizada del mercado. | ||
| 942 | _c5 | ||
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_c25026 _d25026 |
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