International Business: Competing in the Global Marketplace.
Material type:
TextLanguage: Inglés Original language: Inglés New York: McGraw Hill, ©2023Edition: 14ªDescription: XXVI, 704 p.: ilustraciones, fotos, gráficos estadísticos, mapas a color, 27,6 x 21,6 cmContent type: - texto
- no mediado
- volumen
- 1265038546
- 21ª 382.06
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Libro
|
CRAI UNEMI U. A. C. Sociales, Educacion Comercial, Derecho (FACSECYD) | 382.06 LHIi 2023 (Browse shelf(Opens below)) | Ej. 1 | Available | Hilera: TURISMO 11 Estantería: CIENCIAS SOCIALES, EDUCACIÓN COMERCIAL Y DERECHO | 39363057 |
Esta edición internacional para estudiantes es para uso fuera de Estados Unidos
Part One:Introduction and Overview
Chapter 1: Globalization
Part Two: National Differences
Chapter 2: National Differences in Political, Economic, and Legal Systems
Chapter 3: National Differences in Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability
Part Three: The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: Government Policy and International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Part Four: The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Chapter 12: The Global Capital Market
Part Five: The Strategy and Structure of International Business
Chapter 13: The Strategy of International Business
Chapter 14: The Organization of International Business
Chapter 15: Entering Developed and Emerging Markets
Part Six: International Business Functions
Chapter 16: Exporting, Importing, and Countertrade
Chapter 17: Global Production and Supply Chain Management
Chapter 18: Global Marketing and Business Analytics
Chapter 19: Global Human Resource Management
Chapter 20: Accounting and Finance in International Business
Part Seven: Integrative Cases
How the iPhone Is Made: Apple’s Global Production System
Kenya: An African Lion
Poland: Eastern Europe’s Economic Miracle
International Business: Competing in the Global Marketplace de Charles WL Hill (Universidad de Washington), que marcó un hito en el mercado desde su introducción, establece el estándar y es la opción más probada para los negocios internacionales a nivel de pregrado y posgrado. La 14.ª edición ofrece una solución completa que es relevante (oportuna, integral), práctica (se centra en las aplicaciones de los conceptos), integrada (progresión integrada de los temas) y la más actualizada del mercado.
There are no comments on this title.